Watching and analysing hundreds of TEDx talks, that too can be research. That becomes clear from the work of PhD student Aletta Meinsma (LION, Leiden), who is studying potential problems in popular communication about quantum technologies. She explains how she approaches this and why it is so important.

In the Quantum & Society research group where Meinsma works, quantum technology and science communication come together. ‘We want to understand how to engage in social dialogue around quantum technology.’

Read more here.